A new Wolfenstein game is coming out later this month. With anti-Nazi themes currently dominating American discourse, its arrival couldn't have been better timed.
Similar to other games in the franchise, Wolfenstein: The New Colossus' alternate post-World War 2 universe has Nazi Germany in control of the planet. You and other Americans will rally to resist this rise of fascism despite the incredible odds--and technology--that face you.
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Its publisher, Bethesda, has seen a huge opportunity to market the game politically. It's been using anti-Nazi material for a few months on social media, but today took it to a new level with a Tweet that reads, "Make America Nazi-Free Again". The post includes a short clip showing Nazi flags marching through an American street with the text "Not My America" embedded over it.
See for yourself:
Make America Nazi-Free Again. #NoMoreNazis #Wolf2 pic.twitter.com/52OESypw4P
— Wolfenstein (@wolfenstein) October 5, 2017
Most comments have responded in support of the marketing material, with gamers re-confirming pre-orders and making mention of how much they dislike Nazis. Below are just a few of the posts:
Can't wait to america the heck out of some Krauts. I miss killing some commie fascists. Haven't done that since medal of Honor Frontline
— SpookyScaryKirito (@justinhose) October 6, 2017
I’m getting a switch just so I can play this
— Dan McDread (@danmcdaid) October 6, 2017
Let's go! pic.twitter.com/m5MW1qBcjH
— Josh | Demonitor (@SheerSavagery) October 6, 2017
Of course, not everyone is a fan with the marketing direction. Some are annoyed that Bethesda is politicizing the game in a way that feeds into the increasingly popular trend of classifying Trump supporters as Nazis.
not buying your game
— Cory Arnold (@alex_tetra) October 6, 2017
way to make it political, not buyin
— rick (@ckhttp) October 5, 2017
Leave poli-ticks out..I was interested don't care as much who you favor they are all scumdog leeches
— Sh4dEeKaT (@Sh4dEeKaT) October 5, 2017
Cool. Didn't know Bethesda teamed with SJWs and ANTIFA!
— Levi DeRosier (@LeviDeRosier) October 5, 2017
Wolfenstein: The New Colossus will release on October 27th, which just so happens to be the same day as Super Mario Odyssey and Assassin's Creed: Origins, and just a week before Call of Duty: WWII. Due to the incredibly stiff competition, you can expect plenty more of this fierce marketing material to emerge.
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